The Truth About Game Technical Apparel

Game Apparel - Affordable Shooting & Workwear Reviewed

When it comes to outdoor clothing for shooting, farming, and country work, Game Technical Apparel is a popular name. You will often see it mentioned in forums, reviews, and budget-friendly buying guides. But what’s the real story behind this brand? Is it reliable for long days in the field? Or is it just a cheap option compared to brands like Harkila or Schöffel?

In this guide, we dig into the truth about Game Technical Apparel. We will explore who they are, what they’re known for, how their products perform in real-world conditions, and whether they’re the right fit for shooters, farmers, and countryside enthusiasts looking for value without compromise.

Looking to shop the range? Browse our full Game Technical Apparel collection at Cherry Tree Country Clothing.

Who Are Game Technical Apparel?

Game Technical Apparel is a UK-based outdoor clothing brand specialising in practical, affordable gear for shooters, hunters, farmers, and outdoor workers. Their range covers everything from waterproof jackets and smocks to tough work trousers, fleeces, and camo hats, all designed to withstand the changeable British weather.

The brand’s appeal lies in its balance of price, durability, and functionality. Unlike some premium country clothing labels, Game positions itself as an accessible choice for people who want a kit that works hard without breaking the bank. A typical Game jacket costs between £40–£70, while fleeces and hoodies often come in under £25, making them highly competitive in today’s outdoor market.

Game works closely with both UK and overseas manufacturers to keep costs low while maintaining reliable quality standards. The focus is on practical design rather than high fashion: waterproof fabrics, breathable linings, reinforced seams, and smart insulation are common features across their collections.

What Is Game Clothing Known For?

Game Technical Apparel has built its reputation on producing affordable, practical clothing that performs reliably in the field. The range is broad, but four product types stand out:

1. Shooting Jackets & Smocks

Game jackets are consistently praised for being waterproof, breathable, and durable at a fraction of the price of premium country brands. A popular example is the Game Stealth Jacket, priced around £69, which offers an 8000mm waterproof rating, insulated lining, and plenty of pockets. Shooters and outdoor workers highlight that it keeps them dry and warm in wet or cold weather, a strong value-for-money option.

2. Trousers & Workwear

From waterproof shooting trousers to rugged workwear pullovers, Game products are designed to handle tough outdoor use. A workwear pullover priced at around £39.99 is noted for being hard-wearing and insulated, ideal for farm or field work. The trousers often include reinforced knee panels and functional pocket layouts, making them a popular choice for gamekeepers and beaters.

3. Fleeces & Outdoor Layers

For layering or casual wear, Game fleeces and hoodies are reliable budget picks. The Trail Fleece Hoodie and Alpine Fleece Smock provide warmth, breathability, and comfort without bulk. Many buyers use them as mid-layers for shooting days or as everyday countryside wear.

4. Accessories & Camo Clothing

Game also offers affordable extras such as the Camo Bush Hat a waxed cotton option with camo styling. These products may not be luxury items, but they’re functional, durable, and affordable, giving countryside enthusiasts the basics they need without overspending.

Is Game Technical Apparel Any Good? (Performance & Value)

At Cherry Tree Country Clothing, we’ve had plenty of feedback from customers who rely on Game Technical Apparel for shooting, farming, and outdoor work. The message is consistent: while Game may not have the prestige of luxury country brands, it delivers excellent performance at a price point that makes sense for everyday use.

What our customers tell us:

• Keeps you dry and comfortable – jackets with 8000mm waterproof ratings are regularly praised for holding up in heavy rain and cold weather.
  
  
• Excellent value for money – many customers highlight the fact that a jacket under £70 or a fleece under £25 performs far better than expected at that price.
  
  
• Built for the outdoors – practical touches like reinforced seams, lots of pockets, and breathable linings are frequently mentioned as “just what’s needed” for long days in the field.
  
  
• Comfortable fit – feedback often points out that Game clothing is easy to wear for active shooting days or outdoor work, with enough room for layering.

Points to keep in mind:

• Not high-fashion tailoring – Game isn’t about style statements, it’s about practicality.
  
  
• Durability vs premium brands – while most customers find it dependable, heavy daily use might wear it down sooner than ultra-premium labels like Harkila or Schoffel.
  
  

Overall, our customers describe Game Technical Apparel as reliable, practical, and honest clothing — especially suited for:

• Beginners and entry-level shooters building their kit
  
  
• Farmers, beaters, and gamekeepers who need rugged workwear
  
  
• Countryside enthusiasts looking for affordable outdoor gear that simply works

Game vs Other Outdoor Brands

When choosing shooting or outdoor clothing, customers often weigh Game Technical Apparel against other well-known country brands. Each has its strengths and understanding the differences helps buyers make the right choice.

Game vs Jack Pyke

Both are popular budget-friendly brands in the UK shooting market. Customers often tell us:

• Game wins on workwear and trousers, offering rugged options for farm and field work.
  
  
• Jack Pyke is stronger on traditional shooting styles (camouflage, tweed-inspired designs, accessories).

Verdict: Choose Game for practical outdoor kit, Jack Pyke for more traditional fieldwear.

If you're comparing brands, take a look at our Jack Pyke Clothing & Boots Buyer's Guide which introduces another popular name in the UK shooting and outdoor market.

Game vs Hoggs of Fife

Hoggs of Fife sits slightly above Game in terms of finish and styling, but at a higher price point.

• Game offers highly competitive jackets and fleeces under £70
  
  
• Hoggs of Fife delivers a more polished finish and sometimes longer-lasting durability
   

Verdict: Game is best for value seekers, Hoggs of Fife for those willing to spend a little more for premium touches.

Game vs Percussion

Percussion is another brand known for affordability, particularly in France and across Europe.

• Game is well-loved in the UK countryside, especially for workwear and beating gear
  
  
• Percussion often focuses on shooting-specific features like cartridge pockets and technical cuts
  
  

Verdict: Both offer good value, but Game is a stronger all-rounder for work and leisure wear in the UK.

Game vs Premium Brands (Harkila, Schöffel, Alan Paine)

Premium brands focus on luxury fabrics, fine tailoring, and long-term durability. But they come with a price tag often 3–5x higher.

• Game offers jackets for £40–£70, fleeces for £20–£30.
  
  
• Harkila or Schöffel jackets often start at £300+.
   

Verdict: Premium brands may outlast Game, but for most countryside enthusiasts, Game delivers 80% of the functionality for a fraction of the cost.

Choosing the Right Game Technical Apparel for You

With a wide range of jackets, trousers, fleeces, and accessories, Game Technical Apparel covers most outdoor needs. The key is knowing which products work best for your lifestyle.

For Game Shooting

If you’re heading out on a shoot day, prioritise waterproof jackets and smocks with breathable linings. Pair these with shooting trousers to stay comfortable and dry. Add a fleece for layering in colder months.

Explore our Game Jackets collection for options designed specifically for the field.

If you're new to the field, our Beginner's Guide to Game Shooting covers everything from etiquette to essential kit, making it the perfect companion when choosing your first Game outfit.

For Outdoor Workwear

Farmers, gamekeepers, and estate workers often turn to Game’s tough trousers and insulated pullovers. They’re built to withstand hard wear in mud, rain, and rough terrain, without the high price tag of premium brands. For more options, explore our full Farmer Clothes collection.

See our Game Trousers collection for durable workwear options.

For Everyday Country Life

From walking the dog to gardening or weekend hikes, Game fleeces and hoodies are versatile, affordable layers. They’re comfortable on their own or under a jacket and come in practical colours for the countryside.

Browse our Game Fleeces collection for casual outdoor comfort.

The Bottom Line: Is Game Technical Apparel Worth It?

If you’re looking for affordable, reliable clothing for shooting, work, or country life, Game Technical Apparel is hard to beat. While it doesn’t have the luxury polish of premium brands, it consistently delivers on value, practicality, and weatherproofing making it a trusted choice for shooters, farmers, and outdoor workers across the UK.

At Cherry Tree Country Clothing, we’re proud to be an Authorised Game Stockist. That means every product we sell is genuine, backed by manufacturer support, and comes with the reassurance of fast delivery and easy returns.

Ready to upgrade your shooting or workwear kit? Explore the full Game Technical Apparel collection today.